ACUVUE® gave teens who were vision impaired, a chance at teaming up with a celebrity mentor who understood their struggle all too well. The lucky winners were thrilled, uplifted, and their energy proved to be infectious. The campaign generated over 120K YouTube views, 400K likes, and loads of positive engagement for the brand. Partnering with RGA, we established the look and feel of this, inspiring campaign for ACUVUE 1 Day.
PRINT & DIGITAL:
ACUVUE 1-DAY contest was showcased across multiple media platforms such as MTV, Seventeen Magazine, ABC Family, and more. The look of the campaign was bold yet approachable, which brought a relatable personality to the Acuvue brand that teens across the globe could connect with.