Gourmet Garden

When Inspiration Strikes

The Story:
Gourmet Garden, a well known company based in Australia needed to introduce their ethically grown herbs to Foodies in America. To achieve this, we increased awareness by focusing on the freshness point of difference and trial amongst Millennial Accomplished Foodies, and created tailored contextual messaging based upon analytics to ensure the success of this campaign.

Agency: UM
Role: Creative Direction
Executed: Concept, Strategy, Photography, Graphics package, Art Direction

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