Our “Baby’s Firsts” activation project featured five winners from across the U.S. who shared some of their most precious memories with their children. Our mission here was to ask parents to sit back, pause, and relish in the special moments they share with their children. I directed this project from set to execution, choosing to break away from the traditional J BABY look by tonally showcasing diverse, relatable, and real people.
Role: Layout design, Branding
Executed: Photography, Custom Print, Facebook Page Interface, Digital In Store display unit