We created an on and off-line experience here that entertained, inspired, and educated our core target. Working alongside ACD Jared Pearlman, LISTERINE TOTAL CARE offered up a simple solution that met the various needs of the whole family, leaving them “Totally Taken Care Of.”
Role: Art direction, Branding
Executed: Story boarding , Graphix package
What better way to engage our audience than by creating our own movie trailer?
Execution tone of a witty and clever parody of a family comedy trailer and all the clichés of the genre: the smart-alecky kids, the mom who knows best, and the dad who despite having a senior-level management job, can’t open a jar.