Hershey’s Kisses

Say It with a Kiss

This campaign features real families sharing their Hershey’s stories. The concept uses short films to elicit a subconscious response from our viewer and entice them to consider how they share moments with a Hershey’s Kiss. Worked alongside CD Carrie Rossman and Kelly Sherman to reinforce the brand core message ‘Say it with a Kiss’.

Agency: UM
Role: Creative Direction
Executed: Graphics package, Story-boarding