Hershey’s Kisses
Say It with a Kiss
This campaign features real families sharing their Hershey’s stories. The concept uses short films to elicit a subconscious response from our viewer and entice them to consider how they share moments with a Hershey’s Kiss. Worked alongside CD Carrie Rossman and Kelly Sherman to reinforce the brand core message ‘Say it with a Kiss’.
Agency: UM
Role: Creative Direction
Executed: Graphics package, Story-boarding
