Lactaid
Rediscovering Dairy
The Story:
Talking about dairy sensitivity is difficult enough, so it was important that the tone of this campaign remain positive, friendly, and clean. Celebrity chef Melissa D’Arabian, our brand ambassador, engaged and empowered those with dairy sensitivity by encouraging them to enjoy the real milk benefits of LACTAID® in a series of helpful online videos.
Agency: J3
Role: Art direction, Layout design, Branding
Executed: Photography, Custom Print, YouTube channel, Digital Banners, Story boarding, Graphix package
