21 day challenge
Listerine surprised busy Americans on their way to work challenging them to try a new, healthy habit for 21 days. Partnering with trusted lifestyle experts, my goal for this project was to maintain a consistently positive and bright look that would inspire as well as integrate the Listerine product.
Role: Art direction, Layout design, Branding
Executed: Moodboard, Graphix package, Print Collateral, YouTube Cover, Truck Wrap, Field Installation, Story boarding