totally taken care of

The Story:
We created an on and off-line experience here that entertained, inspired, and educated our core target. LISTERINE® TOTAL CARE offered up a simple solution that met the various needs of the whole family, laddering to campaign idea “Totally Taken Care Of.”

Agency: J3
Role: Art direction, Branding
Executed: Story boarding , Graphix package
Creds:  Jared Pearlman, ACD



What better way to engage our audience than by creating our own movie trailer?

Execution tone of a witty and clever parody of a family comedy trailer and all the clichés of the genre: the smart-alecky kids, the mom who knows best, and the dad who despite having a senior-level management job, can’t open a jar.