Man Crafted
McCormick
The Story:
As authenticity, exploration and craft become the new measures of a man, millennial men are heading into the kitchen to show each other what they’re made of. Partnering with Food Network, we elevated the McCormick brand by boosting awareness and favorability; ultimately creating memorable social moments, by bringing millennial men together through their love of entertaining.
Agency: UM
Role: Creative Direction
Executed: Concept, Strategy, Art Direction
Creds: Meredith Kamuda, VP Creative Director, Alex Chodak Partner Manager
